Post: Willy


Last Updated: October 13, 2023Categories: E-Commerce1.6 min read

Willy: The AI Assistant for eCommerce Businesses

Willy is an AI assistant designed to simplify interactions with eCommerce businesses. With Willy, users can chat, analyze, and manage their eCommerce operations effortlessly. Willy offers a range of features and resources to enhance the efficiency and effectiveness of eCommerce businesses.

Willy Features

  • ⚡️ Pixel: Inject every campaign, ad, and ad set with first-party data.
  • 🎨 Creative Cockpit: The first creative dashboard powered by first-party data.
  • 👥 Affluencer Hub: Track, manage, and analyze influencer and affiliate campaigns.
  • 🔍 Lighthouse: AI-driven anomaly detection, insights, and recommendations.

Use Cases

  • ⚡️ Use Case 1: Boost campaign performance by leveraging first-party data in every aspect of your advertising strategy.
  • 🎨 Use Case 2: Streamline your creative process and optimize your ad designs using data-driven insights.
  • 👥 Use Case 3: Effectively manage and measure the success of your influencer and affiliate marketing campaigns.


Willy is a powerful AI assistant that empowers eCommerce businesses to streamline their operations and make data-driven decisions. With features like Pixel, Creative Cockpit, Affluencer Hub, and Lighthouse, Willy provides valuable insights and recommendations to optimize campaign performance and enhance customer engagement. By leveraging Willy’s capabilities, businesses can stay ahead in the competitive eCommerce landscape and drive growth.


Q: What resources are available with Willy?

A: Willy offers a range of resources including a DTC blog, guides/case studies, Triple Whale University tutorials, podcasts, Whale Mail newsletter, and webinars.

Q: Can Willy help me find suitable tech partners or agencies?

A: Yes, Willy provides options to connect with tech partners or agency partners to enhance your marketing and tech stack or seek professional assistance for business growth.

Q: How can Willy help me optimize my ad campaigns?

A: Willy’s Pixel feature allows you to inject first-party data into your campaigns, enabling better targeting and optimization for improved ad performance.

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